157 Actionable best Keyword research, off page & on page SEO tips from SEO experts in 2020.
In this blog post, you will learn the best SEO tips that will help you rank your websites in the first page of google.
We will look at:
• Keyword research SEO tips
• SEO content creation tips
• On –page SEO tips
• Technical SEO tips
SEO refers to the method of making your website visible in search engine results. Making your website visible in search engines allows you to earn more traffic. There are two forms of traffic which include paid traffic and free traffic/ organic traffic
Search Engine Optimisation is “a technical, analytical and creative process to improve the visibility of a website in search engines. The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales” Shaun Anderson of hobo-web.co.uk.com
SEO is “the process of maximizing a website’s ‘organic’ (non-paid) visits and sales from search engines” Mark Nunney
Why is SEO important?
- Help increase rankings in organic search
- Sell more products
- Reduce marketing cost
- Increase your audience
- Get promotion or job
- Help you create your own SEO agency
There are two forms of SEO that is on page SEO and off page SEO,
On page SEO refers to optimizing webpages for search engines and users while off page SEO is optimizing your website for conditions that are outside your control.
Organic traffic is very important because majority of the people click on organic posts compared to paid posts. SEO helps you to grow your business.
In this beginners guide to SEO tips 2021, we will concentrate on getting free traffic. Getting traffic is a question which every individual website owner asks him or self, how can I make people to my website?
In this post by the time you complete this beginner’s guide to SEO tips 2021, you will have got the solutions.
SEO is extremely important if you’re interested in marketing your product online. Making your site not to appear on the first pages of search engines makes you lose a lot of money and customers on the table.
Once you commit yourself to learning SEO tips, you website will start to rank on the first pages of search results.
Chapter one: SEO Keyword research tips
Keyword research is the foundation of SEO, without it, you’re not doing SEO in the rightful way
Why is keyword research important?
- Help you increase traffic to your site
- Increase sales for your product
- Create product awareness
- Know the needs, desires & fears of your audience
Where should you have keywords?
- Body of your content
- SEO tip 1, Focus on one keyword per post.
Your posts should not compete with each other, always have one target keywords per post, write more content, the more relevant content you create, the higher the chances of ranking in google. Write as many relevant posts you can so as out compete your competitors. Content is king, produce valuable great content.
Keyword research is very important because it helps you to know what your audience is searching, this helps you to create content focussing on those keyword phrases.
Use tools like:
- Answer the public
These tools will help you get the necessary keywords to focus your content on
Keyword research should be your number one SEO content production activity because it helps you to target your posts on a specific idea which your audience is interested in
Make sure that you produce one keyword content per post,
- SEO tip 2, Put audience search intent first
Don’t produce content that your audience is not interested in, produce content on keyword phrases that are usually searched by your audience
Always do research to know the search volume & ranking difficulty of your targeted keywords,
Pick keywords that have a high search volume & low completion, this will help you to rank for those keywords
Target keywords with less completion in your niche
The search intent of your audience can be:
- To purchase a product/ commercial intent
- To learn a certain skill
Words that are commonly used by audiences while searching online include:
- How to …….
- Best of …..
- Reasons why…
So when creating content with the search intent in mind, use the above words in your headers
Words used by audiences with a commercial intent include:
- Buy now
These people are more likely to purchase a product so if your target is people who are interested in buying, use the above keywords
Product review keywords
These keywords focus on a specific product & people are interested inknowing more about them, these keywords include words like:
- (product name review)
- Best of
- Top 10
Informational search intent keywords include:
- How to
- Best ways to
- SEO tip 3, Spy on keywords from bringing a lot of traffic to your competitors
Spying on your competitors will help you to know which posts are bringing the most traffic to their website
After looking at those posts, look at their headlines, sub headers & content, produce better content compared to the one that is existing on their website
This will help you to increase your traffic & backlinks to your website
You can use tools like:
To obtain those keywords & headlines that are performing well on your competitor websites
Types of keywords to use
- Long tail keywords 4+word phrases
- Short tail keywords<4 words phrases
Long tail keyword have low competition, low search volume but high conversion rate compared to short tail keywords which have high search volume, high completion & low conversion
What are the best SEO keyword research tools?
- Answer the public
- Longtail pro
- Keyword snatcher
How to turn your keywords into SEO content?
So you have done your keyword research & it’s time to start creating your content,
You have a list of low competition & high search volume keywords
This is what you need to do:
- Put the keyword in your title
- Sub headers
Produce long form content over 1,500 words because they perform well in the search engines & also satisfy the search intent of your audience
What are the best SEO keyword research tools?
- SE Rankings
- KW Finder
- Long tail pro
Other best keyword SEO research tips
- Find easy to compete keywords
- Spy on keywords from your competitors
- Target related keywords
Now we are done with the best SEO keyword research tips, let’s go now to chapter 2.
Chapter 2: Content creation SEO tips
We have completed doing keyword research, now it’s time to start creating content around our target keywords we go in chapter one
Content creation involves now putting words into action around our chosen keywords
Start creating content around your keywords & produce the one that is far better than the content already existing on your competitor websites
Creating high quality content is king so always create content that is educative, entertaining & engaging your audience
What is content marketing?
Content marketing is a process of creating & sharing content geared towards bringing traffic to your website
In your content use facts, data & statistics
How to optimize your content for SEO?
Now let’s look at best SEO content creation tips
- Write great headlines
What are the best headlines audiences are interested in?
- Ultimate guide to…
- Best …….
- Reasons why…..
- X vs Y headlines
- How to ………
What are the qualities of good headlines?
- Write great introduction
Your introduction should attract the readers to read more of your content
How do you write the best introduction?
- Make it brief
- Tell the readers what they will find from your post
- Include a statistic
- Make them excited to read more
- Make your content easy to read
Most people don’t have time to read your blog post, all that they do is to first scan through your post to see whether it answers their questions,
Make your content easy to read or scan
Use a paragraph of 2-3 sentences, short sentences are better than long ones
Use bullet or numbered points
Include visuals & images
- Create long form content
Now search engines consider long form content because they answer the audience questions in details, use action oriented content & use words that are adding value to your audience
Don’t write for the sake of producing long form content which is not helpful to your audience
- Make use of data,
Data is very important because it helps in decision making, data collected on your site helps you to know how many visitors you have, bounce rate, retention rate, and you can also use your competitor’s data to improve on your site rankings.
Use google analytics to evaluate this information and the google thing is that google analytics is free of charge. You will be able to know the needs of your customers.
- Link to your related content
Link building is very important if you’re interested in ranking high in the search engines
Links help to inform google that your content is relevant on a certain topic
To rank, you need both internal & external backlinks
Internal backlinks are those links on your website taking to other related content on your site
External links are links that are pointing to related posts on other people’s websites
External links tell google that other people are trusting your website by linking back to you
- SEO tip, Use google search console.
This tool will provide to you with information how google looks at your site, it will help you to see whether google craws your site, monitor site and also check for performance. This tool is also provided to by google free of charge. Make sure that search engines crawl your site, if they don’t your site won’t rank. Make sure your pages are indexed, highly optimized and mobile friendly.
- SEO tip 3, Include an XML site map on your website.
This provides a map of all the pages you want to index, sometimes content management systems create this automatically.
- SEO tip 4, always crawl your website to check for errors, this will help you to see broken links.
- SEO tip 5, Make sure your website in mobile friendly.
With the introduction of smart phones and tablets, there are many mobile users across the globe, most of the searches are done on mobile devices, and your website should be mobile friendly. You can use google mobile friendly test to see whether your site works on mobile phones.
- SEO tip 6, Optimize your website speed,
Google these days rewards websites that are easy to load, loading speed is very important because customers will run from your website if it cannot load fast.
Best actionable On-Page SEO tips
On page SEO helps you to optimize your posts & pages for humans & the search engine
What is On-Page SEO?
On-Page SEO is “a practice of optimizing web page content for search engines and users” Brian Dean from Backlinko.com
On page SEO tips include title optimization, link building,
It includes all activities you do on your site to increase your rankings
Why do you need to optimize your pages?
- To reduce on the bounce rate
- Increase loading speed
- Increase the user experience
These are the best on page SEO tips
- SEO tip 7, Make sure you target the right keywords,
Keywords are very important because they are what people are searching for, if you target keywords with no searches, you will not get any visitor.
You need to have a list of those keywords you are interested in ranking for. Each keyword phrase should have its own post so that your own pages don’t compete with each other,
You should optimize your content for the relevant keywords.
Use keywords in the first words of your article, google crawls the first words for the relevant keywords related to the search. This helps google to understand what your post is about.
Use headings and subheadings in your post and remember to include relevant keywords in those headings.
- SEO tip 8, Make great content,
As the saying goes, content is king, you content should bring value to your audience, if you cannot write for yourself you can hire other people to write for you. Put your keywords within your content, your content should be outstanding.
SEO tip 9, great headlines
Your headings are very important because they tell a reader what your post is all about, it should entire your audience to read your post.
Your heading makes someone read your first paragraph, also use subheadings inside your content. Use powerful headlines. Titles give an overview of what your article is all about, make sure you have relevant keywords within your title.
Title modifiers like review, guide, checklist, best, and worst play a significant role on your title.
- SEO tip 10, Always optimize your pages,
Page optimization is very important for your site rankings, your pages should be optimized regularly for relevant keywords.
- SEO tip 11, Create good title tags,
Title tags are displayed in blue in the search engines, have unique title tags, they should be brief and have our main target key words for example SEO tips, write great headlines that are irresistible.
- SEO tip 12, Create good Meta descriptions,
Meta description helps to improve your SEO and also helps to convince your audience to click on your post in the search engine. They should have your keywords within your text.
- SEO tip 13, optimize for both global and local audience,
Know your target audience and optimize your pages to that location for example Best SEO tips in USA, you target a specific area.
- SEO tip 14, apply for google my business,
On your google my business you should include your location, telephone contacts, working hours and photo.
- SEO tip 15, Encourage your customers to comment,
Commenting is extremely important because it makes your post to engage with your audience, the more people commenting, the higher your visibility in search results.
- SEO tip 16, Build backlinks,
Backlinks are extremely important because they help to show how trustworthy your website is and also increase your rankings and domain authority, it is advisable that you develop backlinks from authority websites.
External links helps google to understand what your post is all about, always link to related posts,
- SEO tip 17, Spy on your competitors keywords,
Know the target keywords they are ranking for and the links pointing to their website, use tools like spyfu or ubber suggest and google keyword planner can help to obtain these keywords and links.
- SEO tip 18, promote your site,
Creating a website without promoting it is like constructing a house in a forest where people cannot reach, promote your website on social media platforms or to friends and families, you can also inform people in your niche of the new posts you have made.
- SEO tip 19, Don’t pay people to link on your website,
You need to get genuine links from people who are within your niche.
- SEO tip 20, Advertise,
This is very important, you can use paid ads on google or social media like Facebook, you tube, and Instagram or Pinterest so as to generate traffic to your site, in this you can target appropriate keywords and audience of interest.
- SEO tip 21, Join good traffic social media platforms,
Creating great content is not enough, so you need to make people aware of your presence, join Facebook, YouTube, Instagram and Pinterest to market your website.
- SEO tip 22, Target long tail keywords,
Most people search for long tail keywords so you need to target those specific keywords which people are searching, long tail keyword searches are for specific information but short tail target broader keywords.
If you can rank for the long tail keywords which means you can also rank for the short tail keywords, most people use long tail key words.
- SEO tip 23, Do guest posting,
Go to high traffic websites and see whether they allow guest posting, this increases traffic and also backlinks to your website. Write a post to medium.com, this site receives a lot of traffic.
- SEO tip 24, comment on blogs or websites with high traffic in your niche, this is very important, you should comment positively and also link to your website.
- SEO tip 25, Allow others to post on your website,
This will help you to increase traffic to your site, people will be willing to share posts they have made on your site, and it will also show that you engage with your audience.
- SEO tip 26, Optimize your social media profiles for relevant keywords,
Join LinkedIn and start to post content regularly within your
Niche, optimize your linked profile for the relevant keywords so as you appear in the search results.
- SEO tip 27, Build internal links,
Link building is very important to your site since they determine your google rankings, link to related blog posts to your site, this also helps people to stay on your site.
- SEO tip 29, Capture emails,
As the saying goes that money is in the list, make sure your capture the emails contacts of your visitors so as to keep in touch with them, this can be done by using software tools for email marketing.
- SEO tip 29, Add videos and images in your content.
This is important and it works well when videos and images are optimized for the relevant keywords.
- SEO tip 30, Do paid advertising,
You can pay google to rank your website on the first page, you include relevant keywords within you add so that whenever someone searches they should be able to see your ad.
- SEO tip 31, Always optimize your URLs,
They should be short, memorable and containing relevant keywords.
- SEO tip 31, Keyword research,
Always research before writing for the relevant keywords to include in your article, you can use a variety of tools to get what people are searching for, make sure you optimize each post for a relevant keyword.
Actionable SEO content marketing tips to help you get more traffic
- Produce comparison post content e.g clickfunnels vs unbounce
- Link to your social media accounts
- Writer longer headlines
- Include keywords in your URL
- Create content on trending topics
- Create youtube videos
- Create epic or skyscraper content/long form content
- Use keywords in your content
- Use compelling meta descriptions
- Update your content regularly
- Build links
How to build links?
- Link reclamation, when someone mentions your product or website name on your website, you get in touch with that person & request for a link back to your website
- “Create linkable high quality content” Eric Siu CEO Singlegrain.com
- Create expert level content
What is link building?
Link building is a process of getting other websites to link back to your content in order to improve your rankings on the web.
How to optimize your blog post for SEO?
- Have your target keyword in your title
- Include your target keyword in the first 100-150 words
- Your title should be in H1 & subsequent headers in H2, H3 etc
- Your target keyword should be included in your H1, H2, H3 tags
- Make your URL short
- Produce new content
Chapter three: Technical SEO tips
What is technical SEO?
Technical SEO is “a process of optimizing the crawling, indexing & rendering the phase of your website to achieve higher search rankings” Sandeep Mallya of 99signals.com
Or Technical SEO is” a process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings”Brian Dean of backlinko.com
What is included in technical SEO?
- Site maps
- SSL certificate
- Site structure/ architecture
- Image optimization
What are the best technical SEO tips?
- Make your responsive to both mobile & desk top versions
- Create XML site map
- Ensure that your site loads faster
- Ensure that your site is error free
- Do both internal & external links
- Include an SSL certificate on your site
- Fix broken links
- Site structure
- URL structure
- Thin & duplicate content
What are the best SEO mistakes to avoid?
- Spammy guest blogging
- Purchasing back links
- Keyword stuffing
- Building too many links
Best SEO tips to get 500,000 monthly users
- Write content about keywords with high search intent
- Create content that is sharable
- Site structure should be your number one priority, people should be able to navigate through your site
- Know your competition
- Optimize your visuals & images
- Include a call to action on every post
This marks the end of our article on the best actionable SEO tips to implement on your blog
We looked at
- Keyword research
- SEO content creation
- On –page SEO tips
- Technical SEO tips
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